MadMicrobe teams up with Pretty Damn Sweet for Adobe MAX and Adobe Summit 2016!

MadMicrobe may be “mad” about Science Animation, but the truth is we enjoy working on all kinds of creative animation projects.  

We recently had the chance to flex our mograph muscles working under the creative direction of the talented Philly production company Pretty Damn Sweet for the gigantic show opener presented at Adobe MAX 2016 in San Diego this past November. The show was a big success and the opener looked amazing on the huge screen.

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Working closely under the technical direction of Rick Sebeck and brilliant creative direction of Stephen Gifford, the team at MadMicrobe helped produce many of the 3D elements and scenes in the 18,000 pixel-wide animation, which was projected onto an enormous, 3-dimensional stage, taking the audience on a breathtaking abstract roller coaster ride through Adobe’s line of products, which comprise their Creative Cloud platform.

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In order to meet the challenge, MadMicrobe worked with the mograph talents of Rich Nosworthy, Brett Morris, and Jeff Briant, and Dominic Faraway, notable luminaries in the field of motion design. It was a great ride working with these guys, and we are all quite proud of the results.

Prior to the Adobe MAX show, MadMicrobe also teamed up with PDS to work on the 2016 Adobe Summit show opener, which happened in late March in Las Vegas.

We create nearly 100 animation elements over the course of the production schedule, which PDS integrated into their edit along with their own footage.

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Below is a stacked version of each element of the final piece, which was projected onto  3 huge screens; a wide center screen and 2 smaller screens on either side, which together measured 425 feet wide and 20 feet tall.

We look forward to future collaborations with PDS as well as the talented animators who got to work with us to bring their vision to life.

Thanks for looking!

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